Photographer Ryan Mcginley created this brilliant video for Edun’s Spring 2012 campaign. Set to the lovely “If I Had A Little Love” by the Majestic Arrows, six species of butterflies decorate the fingers, shoulders and cheekbones of young models. The film is punctuated with key pieces from the collection, such as a hand-crocheted pair of shorts or a laser-cut blouse. “I was interested in how the body could reveal the butterfly,” explains McGinley, “how it could fly out of the models’ mouths, hands or pants in its unfurling glory.” Beautiful. Shake it Ryan.
via nowness
